Clients & policies
Households, commercial accounts, policies, endorsements, claims and certificates, all under one client record, with every email and call on the same timeline.
← All verticals
Agencies, MGAs, wholesalers
Insurance AMS built by people who ran an agency.
PrismAMS Insurance is a complete agency management system: clients, policies, endorsements, claims, certificates, carrier appetite and trust accounting. It's modeled on how an agency actually runs, because we ran one on the old systems and got tired of paying for 1994.
- Appetite DB
- Right market in seconds
- Trust GL
- Separate from operating
- ACORD
- Forms + intake
- Real-time
- Commission reconciliation
What's included
What comes with Insurance AMS.
Endorsements & servicing
Endorsements, mid-term changes and servicing requests tracked across the whole policy term, with an audit trail on every change.
Trust + operating accounting
A full general ledger with trust and operating kept separate. Vendor bills, commission reconciliation and client statements live in the same system as the policies.
Carrier appetite + quoting
A live carrier appetite database. Describe the risk and see which markets want it in seconds. Nobody has to ask around the office.
Claims + certificates
Claims with status pipelines, vendor coordination and a document vault. Certificates of insurance generated, e-signed and tracked from the policy.
ACORD + intake forms
The ACORD form library, intake forms with conditional logic, e-signature, and AI extraction that reads inbound documents into the record.
Communications hub
Email, SMS and Microsoft 365 / Google connectors. Drip cadences, broadcast campaigns, suppression and bounce handling are all included.
Carrier scorecards
Volume, loss ratio, retention and commission per carrier. Producer-level scorecards show you where the renewal strategy needs to change.
Specialty markets + contracts
A specialty market directory, a carrier contracts vault with renewal alerts, and tracking for supplemental documents.
eSignature
Send any document for signature from the client record. The signer consents under the ESIGN Act, signs on their phone, and the executed PDF files itself to the client with a Certificate of Completion.
PrismCompare + Policy Check
Drop in the expiring policy and the renewal, or the incumbent and the quotes, and get the differences ranked. Policy Check reconciles the issued policy against your own record before it becomes an E&O claim.
Proposal Builder + Loss Runs
Carrier quote PDF in, branded proposal out, with surplus-lines tax from your own rate table. Loss runs extracted into structured claims with a renewal-ready summary.
PrismFill
A browser extension that fills any carrier's quote form from your book. One place for carrier portal logins, and no re-keying the same application forty times.
CallIntel
An inbound call pops the matching client, logs itself against the account and comes back with AI call insights. Your CSRs can stop typing while they talk. Handles multi-account clients.
PrismAMS Writing
A Microsoft Outlook add-in that checks tone, grammar and clarity and rewrites the email in place. It's the Grammarly replacement, and it lives in the inbox your team already uses.
Who it's for
If you sell, service or wholesale insurance, this is your AMS.
- Independent retail agencies that want the CRM and the AMS in one tool
- MGAs and wholesalers running submission intake, market routing and binders at volume
- Specialty and program shops that need their own custom fields and policy types
- Multi-state agencies that need surplus-lines tax tracking, license compliance and per-state CE / E&O reporting
Day-to-day workflows
The repetitive work, finally automated.
- 01
Renewals without the spreadsheet
Upcoming renewals surface on their own. The AI flags premium increases, writes the value-add summary and queues the touchpoints. Your AE reviews and sends.
- 02
Submissions in one flow
MGA intake forms land in a queue. The AI triages by line and carrier appetite, routing rules fire, and quotes track in the pipeline.
- 03
Commission reconciliation that doesn't eat a week
Carrier statements reconcile against expected commissions weekly. Variances show up on a list. The trust account stays clean.
- 04
Certificates without the ticket queue
Holders pull their own certificates through the portal. Auto-issue rules decide who can pull what, and underwriting carve-outs are respected.
FAQ
Common questions.
+Can I migrate from my current AMS?
Yes. We run dedicated migrations from the legacy systems, and BookScan ingests paper or PDF books of business in bulk.
+Is the trust accounting real?
Yes. It's a double-entry GL with trust and operating separation, suspense accounts, recurring entries, bank reconciliation and 1099 prep. Not a QuickBooks pass-through.
+What about state-specific compliance?
Surplus lines tax by state, license compliance and per-state CE tracking are built in. Multi-state is the default.
+Can I bring my own AI model?
Yes. The provider is set per tenant, and the AI Gateway routes per workflow, so you can pin the right model to each job.
Off-the-shelf is for cereal.
Give us 30 minutes and we'll walk through your real workflows in a tenant set up for your agency. No slides.